The Hot Miami Heat and Hot Radio Numbers
The Eastern Conference Finals unofficially began Thursday night when the Miami Heat stole a double overtime victory over New Jersey Thursday night at the Meadowlands.
The Heats 108-105 victory should put the Pistons on red alert. The win was significant in two ways. It came on the road and it placed Miami in a commanding 3-0 edge in the best of seven series.
The Eastern Conference has boiled down to a collision course between the Heat and Pistons. They are clearly the class of this conference. And in a way they are already playing one another.
The goal is to get to the Finals with as few games and as few playoff minutes as possible. The Heat took a giant step toward rest and relaxation with Thursday nights win, even though it took longer than they would have liked.
That puts a premium on the Pistons who must match with a victory tonight in Philadelphia and another on Sunday.
Every time the Miami Heat step on the court it allows a few more grains of sand to slip through Shaquille O'Neal's hour glass. It is one more chance for a slowly breaking down center to become injured. It takes away 30-40 more minutes of freshness.
Every time the Pistons take the court it gives Rip Hamilton or Rasheed Wallace one more opportunity to twist an ankle or break a hand. It is one more chance for Ben Wallace to curl his leg on a fluke play.
Championship teams get rid of bad teams quickly. They know eventually the playoff road will become a land mine against a team just as good if not better than them. The goal is to be as fresh as possible.
If the Pistons are indeed a championship team they should overcome the emotions of the Sixers playing at home and begin the process of a sweep. Even Allen Iverson said his team had no answers against the Pistons.
It is up to the Pistons to keep Philly questioning itself.
Friday's game should be the toughest of the series. But once emotions wear off the Pistons should take command and win.
** As many of you know I do a talk show with Mike Valenti on AM 1270 The Sports Station called the Sports Inferno. We battled one another Monday through Friday from 10 a.m. - 1 p.m. and it is a very enjoyable show to do. I know Mike and I get on each others nerves from time to time, but we tolerate those rare moments in the name of quality radio.
We received very good news this week from Arbitron, the company that measures who and how many are listening to the shows in Detroit.
Our show posted the biggest numbers in The Sports Station's history and obviously the best numbers in our time slot. In sports raio the male 25-54 demographic is key. It is what advertisers look at and this demo is our life blood.
We scored a 4.6, which ranked our show sixth in the entire market. That is quite an accomplishment because there is stiff competition and many view sports talk as a niche market where only a few key people listen.
Of course our main competition is WDFN and our time slot beat our competition for the second time in the last three books.
Here is how the numbers came out hour by hour.
10 a.m. -- The Sports Inferno 4.7, WDFN 2.5
11 a.m. -- The Sports Inferno 4.9, WDFN 2.7
Noon -- WDFN 4.9, The Sports Inferno 4.4
TOTAL -- The Sports Inferno 4.6, WDFN 3.4
Jim Rome is a very powerful and good national show. Even though we lost to him we made significant strides in closing the gap. He used to crush us by a 3-1 margin. It is reason for us to celebrate now. However, we must keep things in prospective. I am sure every sports talk show will take a hit in the spring book. The numbers were almost too good to be true for many of us. So we must remain humble.
But we want to continue to do quality radio and move up the ladder. We cannot do it without you. We once again thank you for your support and we hope you stick with us because we cannot do it without you the listener.
Thank you once again.